redefining the way everyday women approach fitness.
This is your time, your movement, your transformation. Let’s turn up the heat!
Confidence in motion
No more chasing quick fixes, punishing workouts, or perfection.
WE’re here to change the narrative around stereotypical women’s fitness.
your coach & cheerleader
meet kelly
My philosophy is reflected in everything we do — celebrating raw effort, resilience, and the beauty of strength in motion. This isn’t about quick fixes or empty promises; it’s about lasting transformation. Because strength isn’t just physical, it’s the fire that keeps you pushing forward, no matter the odds. My community is built on realness, empowerment, and the belief that fitness should make you feel sexy, strong, and unstoppable.
my story
Why I started FBCK
How fitness has shaped me
My fitness journey changed forever when I stepped into my first barre class after becoming a mom. Fifteen minutes in, I fainted — and in that moment of vulnerability, found my calling.
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From the beginning...
Where It Started
I was a former ballerina turned stay-at-home mom who loved barre and started filming workouts in my kitchen — no fancy setup, no professional camera.
At the time, there weren’t any barre workouts on YouTube, and I had no idea those grainy videos would eventually cultivate a global community and launch a full-blown fitness platform.
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My pivot point
When Everything Changed
After leaving an abusive relationship a few years later, I became a single mom of three. I hustled to make ends meet, driving all over town with three little kids to teach barre classes at various studios and gyms for just $25 each.
Then COVID hit, and my old YouTube videos suddenly took off, with some garnering a million views.
With just $6 in my bank account, I launched Zoom Sessions, built a garage studio, and got to work. Women online believed in me, shared my workouts, and helped take Fit by Coach Kel to the next level.
Hitting my stride
How we show up
The biggest barriers to fitness are time and motivation, so I design workout sequences that are efficient, effective, and carefully structured to deliver results. We skip the fluff, but never skip the challenge.
Fit by Coach Kel has always been about showing up for yourself. My workouts are designed to improve the lives of women who are juggling work, kids, and a million responsibilities.
I'm 6 months postpartum in 3 days, and you changed the game for me.
I’ll never trust another trainer like I do you! Your instruction is unmatched and you have given me a space to connect with my body during a time where everything’s changed. Thanks for believing in me. Thanks for showing up. Thank you for showing me I can do hard things.
Jackie
A year ago versus today. Major props to your workouts."
They are so fun and motivating. Strongest l've been in my life. Turn 36 in two weeks and I am feeling GREAT about it because I'm healthier than ever. Thank you a million times!
Heather
Coach Kel's online workouts are a total game-changer!
I love the different variety of workouts you can choose from depending on your mood. The extra challenges she does are fun and a great way to stay motivated and reach certain goals. Her energy is contagious, and she keeps me motivated every step of the way.
Kristina
I've always worked out but I've never enjoyed any other workout program more than yours.
Strength without pain, injury, or crazy DOMs. Flexibility, mobility and grace. I'm leaning out and feel incredible. Thank you for putting your heart and soul into this, Kel.
Mona
I knew I needed a workout program that would be engaging, fun, and something I could do with minimal equipment in the early morning before kiddos were up for the day.
I had been following Coach Kel for a long time and knew for a while I wanted to give her workouts a go - so I finally decided to commit and I'm SO glad I did!!
ALICIA
As a former dancer, I was immediately drawn to the ballet inspired moves that Kel was incorporating into her workouts. I felt strong and beautiful after finishing her workouts.
5 years later I wake up everyday, excited to workout, because these workouts are FUN, and they yield results.
MEGAN
Karen
I couldn’t find a workout I actually enjoyed. Then I found Coach Kel.
It’s more than just workouts. Coach Kel’s app teaches true self-care and is built around a loving, supportive community. It’s helped me become the strongest version of myself, both mentally and physically.
As soon as I started I knew these were the workouts for me!
I subscribed as soon as you offered the option and I’ve loved following and taking part in all your sessions ever since. I danced a lot when I was younger so the barre and everything around good posture and techniques resonate and at 55 I feel the best of myself - my husband says I look it too!!
Jenna
Karen
